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Deprecated: Return type of Requests_Cookie_Jar::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Cookie/Jar.php on line 63
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Deprecated: Return type of Requests_Cookie_Jar::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Cookie/Jar.php on line 89
Deprecated: Return type of Requests_Cookie_Jar::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Cookie/Jar.php on line 102
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Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 40
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetGet($key) should either be compatible with ArrayAccess::offsetGet(mixed $offset): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 51
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 68
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 82
Deprecated: Return type of Requests_Utility_CaseInsensitiveDictionary::getIterator() should either be compatible with IteratorAggregate::getIterator(): Traversable, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-includes/Requests/Utility/CaseInsensitiveDictionary.php on line 91
Deprecated: Return type of Yoast\WP\Lib\Model::jsonSerialize() should either be compatible with JsonSerializable::jsonSerialize(): mixed, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/lib/model.php on line 547
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetExists($key) should either be compatible with ArrayAccess::offsetExists(mixed $offset): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/lib/orm.php on line 2322
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Deprecated: Return type of Yoast\WP\Lib\ORM::offsetSet($key, $value) should either be compatible with ArrayAccess::offsetSet(mixed $offset, mixed $value): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/lib/orm.php on line 2343
Deprecated: Return type of Yoast\WP\Lib\ORM::offsetUnset($key) should either be compatible with ArrayAccess::offsetUnset(mixed $offset): void, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/lib/orm.php on line 2355
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WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1592' AND `object_type` = 'post' LIMIT 1
Deprecated: explode(): Passing null to parameter #2 ($string) of type string is deprecated in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/src/builders/indexable-post-builder.php on line 108
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1' AND `object_type` = 'user' LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1' AND `object_type` = 'user' LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND `is_public` = '1' LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND `is_public` = '1' LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND `is_public` IS NULL LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` IN ('post') AND `author_id` = '1' AND `is_public` IS NULL LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/src/models/indexable.php on line 164
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
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WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] SELECT `indexable_id` FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `ancestor_id` = '0'
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1' AND `object_type` = 'user' LIMIT 1
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_id` = '1' AND `object_type` = 'user' LIMIT 1
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/src/models/indexable.php on line 164
Deprecated: strlen(): Passing null to parameter #1 ($string) of type string is deprecated in /kunden/454855_1090/gedankengut/wp-content/plugins/wordpress-seo-premium/src/models/indexable.php on line 164
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '1592' AND `has_public_posts` IS NOT NULL
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT `id` FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'post' AND `object_sub_type` = 'attachment' AND `post_status` = 'inherit' AND `post_parent` = '1592' AND `has_public_posts` IS NOT NULL
WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable_hierarchy' doesn't exist] DELETE FROM `yoast_wp_seo_models_indexable_hierarchy` WHERE `indexable_id` = '0'
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WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SELECT * FROM `yoast_wp_seo_models_indexable` WHERE `object_type` = 'home-page' LIMIT 1
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WordPress-Datenbank-Fehler: [Table 'db454855_20.yoast_wp_seo_models_indexable' doesn't exist] SHOW FULL COLUMNS FROM `yoast_wp_seo_models_indexable`
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Wir, die Köpfe von gedankengut, bringen es auf fast ein Jahrhundert Berufserfahrung in der Medien- und Kommunikationsbranche. Stopp! Sie meinen, das alleine sagt eigentlich gar nichts aus? Stimmt, Sie haben vollkommen Recht. Wir haben jedoch in dieser Zeit wertvolle Erfahrungen in Werbe- und in Web-Agenturen, in Buch- und Zeitschriftenverlagen gesammelt und können folgendes behaupten:
Wir haben eine Vielzahl von Projekten in WEB (Webseiten, Online-Shops, Blogs) und PRINT (Magazine, Bücher, Hefte, Sammelprodukte) erfolgreich umgesetzt und dabei – das geben wir gerne zu – auch immer wieder Fehler gemacht. Und genau deswegen wissen wir, wie es geht!
Die Guten ins Töpfchen …
Wir haben viele Trends in der Werbung, im Marketing und im Publishing kommen und wieder gehen gesehen, und nicht wenige davon waren Schall und Rauch. Wir glauben schon lange nicht mehr, dass man jedem Marketing-Trend und jedem schnell hingeworfenen schicken Modewort folgen muss. Wichtig ist es, die richtigen Trends zu erkennen und konsequent zu verfolgen.
Erfolgreiches Storytelling
Hunderte Konzepte haben wir entwickelt und umgesetzt (selbständig oder für andere Unternehmen). Der Großteil davon waren Content-Projekte, viele davon waren Verkaufsprodukte – und damit messbar. Die meisten davon waren erfolgreich, was uns zeigt, dass wir etwas von wirksamem Storytelling verstehen.